NativeAds.ai has appointed Annika Geiger as Executive Vice President of Sales, Europe. Based in London, Annika will lead our European business and commercial strategy as more brands, agencies and retailers bring AI-powered creative into programmatic, social, CTV and retail media.
The news was announced on Adweek.
Annika joins us after leadership roles at Amazon Ads, Magnite and Oracle Advertising, bringing deep experience in retail media, connected TV, programmatic advertising and measurement. Most recently at Amazon Ads, she led key retailer relationships across the UK.
As Annika puts it:
“Creative is one of the biggest drivers of advertising performance, yet it remains one of the least scalable parts of the media workflow. I saw this firsthand at Amazon: brands that showed up with the right creative at the right moment consistently had an advantage. But doing that across audiences, retailers and channels using traditional production models is incredibly difficult. NativeAds.ai is solving that problem by bringing intelligence, brand consistency and scale together, and I’m excited to help brands and retailers across Europe rethink what creative production can look like in the AI era.”
Advertisers are under growing pressure to produce more creative, for more audiences, across an increasingly fragmented mix of channels and retail media environments. Traditional production models can’t keep up.
NativeAds.ai helps brands and agencies generate personalized creative at scale, with each brand’s DNA and channel requirements built right into the creative process:
Retail Reshaped, Hamburg (November 17): Annika will talk about how AI-powered creative can help retailers unlock the underserved SMB advertising market by lowering the creative barrier to entry, and help large FMCG brands produce retail-ready creative across audiences and tentpole moments to improve ROAS and sales.
As our CEO Al Kallel said in the announcement:
Welcome to the team, Annika! Stay tuned for more updates as we grow across Europe and beyond.
