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Retail media is booming, but with growth comes a challenge: scaling creative without sacrificing quality. Every campaign needs to be on-brand, personalized, and ready for fast-moving retail environments. Yet for many marketers, creative production is still manual, resource-heavy, and slow to adapt.

At Nativeads.ai, we’re rethinking what’s possible. Our generative AI platform is designed to help brands and agencies streamline creative production with speed, precision, and control. We’re thrilled to officially launch — and even more excited to share that Nativeads.ai has been named an official creative content partner for Walmart Connect, one of the largest and most influential retail media networks in the world.

Why this matters

Being an approved partner means brands advertising on Walmart Connect can now use Nativeads.ai to quickly design, personalize, and adapt ad creative across formats and markets. From small merchants looking to scale their presence to global enterprises running complex campaigns, the ability to generate tailored creative in seconds is a game changer.

As Carlos Bermudez: Sr. VP Commerce Publicis Groupe, put it:

“Retail media is evolving rapidly, and the brands that win will be the ones who can pair data-driven targeting with creative that connects instantly. Nativeads.ai brings a new level of agility to this equation, helping our clients create on-brand, impactful assets at the speed retail demands. We are excited to be working together.”

Built for brands, not just machines

We know creative is more than pixels and copy. It’s the first impression a shopper has of your brand. That’s why our platform goes beyond resizing or repurposing assets. Nativeads.ai can generate entirely new creative concepts aligned with campaign objectives, product feeds, and brand guidelines.

Some highlights of what brands get with Nativeads.ai:

Custom-Tuned AI Models: We fine-tune models to reflect each brand’s tone and style, so campaigns feel consistent and authentic.
Expanded Creative Builder Integration: We’ve expanded our integration scope to include the full creative builder workflow, not just image generation, enabling end-to-end creative production directly within retail media ecosystems.
New Generative Capabilities: Latest features include generative resize (to instantly adapt assets across formats), generative call-to-action creation (tailored for different shopper contexts), and AI-powered editorial tools that enhance collaboration between creative and performance teams.
Human-in-the-Loop Workflows: Built-in editorial tools ensure marketers remain in full control, with AI working as a creative accelerator rather than a replacement.
Global Reach: From the U.S. to Europe to Japan, our customers are already building inclusive, diverse campaigns for international audiences.

Where we’re headed

We’ve been operating in stealth mode for the past year, refining the platform with input from brands like GSK, Red Bull, and agency partners like Publicis Groupe. Our deepening collaboration with Walmart Connect is a testament to the trust we’re building — expanding from image generation to powering full-scale creative workflows for retail

We’re ready to help brands everywhere embrace the next era of retail media.

As our CEO Al Kallel says:

Brands want scale, but not at the cost of quality. We built Nativeads.ai so marketers could be in the driver’s seat, using AI to accelerate production while staying true to their brand voice. By expanding into full creative workflow automation, from asset generation to generative editorial refinement, we’re helping retailers and advertisers overcome one of the biggest bottlenecks in retail media today. Nativeads.ai is trailblazing the next generation of AI-powered creative tools for retail media.

Al Kallel - CEO Nativeads

This is just the beginning. Stay tuned for more updates as we continue to expand partnerships, roll out new features, and empower marketers to reimagine what creative can do.